Each accepts stories that match his or her values and beliefs, understood as common sense. Humans see the world as a set of stories.The narrative paradigm is purportedly all-encompassing, allowing all communication to be looked at as a narrative even though it may not conform to the traditional literary requirements of a narrative. According to this viewpoint, people communicate by telling/observing a compelling story rather than by producing evidence or constructing a logical argument. Fisher stated, "There is no genre, including technical communication, that is not an episode in the story of life." įisher believed that humans are not rational and proposed that the narrative is the basis of communication. įisher uses the term paradigm rather than theory, meaning a paradigm is broader than a theory. He believed that stories have the power to include a beginning, middle, and end of an argument and that the rational world paradigm fails to be effective in sensemaking. At the time, the rational world paradigm was the theory used to satisfy public controversies. The problem was that human beings were unable to make cohesive traditional arguments. Fisher conceptualized the paradigm as a way to combat issues in the public sphere. Walter Fisher developed this theory as a solution making cohesive arguments. The Narrative Paradigm is a theory that suggests that human beings are natural storytellers and that a good story is more convincing than a good argument. Essentially the narrative paradigm helps us to explain how humans are able to understand complex information through narrative. This theory further claims that stories are more persuasive than arguments. Humans participate as storytellers and observers of narratives. The paradigm claims that all meaningful communication occurs via storytelling or reporting of events. Narrative paradigm is a communication theory conceptualized by 20th-century communication scholar Walter Fisher.
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